Daily Archives: May 3, 2018

Drawing More Foot Traffic into Your Retail Store

shopfront in a shopping mall

shopfront in a shopping mallThe average American shopper, as reported by CNBC, spends about $450 a month on unplanned purchases. That means they’re likely to drop $5400 a year on impulse buys. If you’re a business owner, these figures spell good fortune for your outlet.

If you can draw consumers to your store, then you can be sure they’ll make a purchase. With the help of a window graphics expert in Utah, you may grab the attention of people walking down the street and entice them to enter the store. Here are some incredible ways to increase your foot traffic:

Tell a story and tell it well

Picture this: You’re walking down the street looking to buy an engagement ring for your significant other. On the street of many jewelry shops, there’s this great display on the window. Seated on a bench in a park is a young woman holding out her left hand. Down on one knee, her fiancé is placing a sparkling diamond ring on her finger. Captioned over the sign is, “A diamond is forever.”

Captivated by this creativity, you would no doubt enter that shop to get your ring. A captivating window display peaks the curiosity of a customer, driving them to come in through the door and buy something.

Make a compelling sign

Your signage gives your store a voice on the street. It speaks to your prospective customers, inviting them into to the store while promising a pleasant shopping experience. Other than making your outdoor signage visible to passersby, it should make a profound statement.

Give considerable thought to the design, font, color, and message. The message should be simple and easy to understand yet captivating. Remember, you only have a second to grab the attention of the people passing in front of your shop.

Most Americans are given to impulse shopping. With a little bit of effort, you can snag some of this pie for yourself. With the help an impressive shopfront signage, you can draw more footfalls into the store.