Should You Improve Your Building’s Curb Appeal? Here Are 4 Reasons to Do So

modern building with high curb appealCurb appeal is the visual attractiveness of a property as seen from the street. A building that looks pleasing from outside will have a higher perceived value. This is often seen through a great commercial landscape. But how can curb appeal help your business?

First impressions usually last

The front part of your commercial space is what potential customers are going to see first. It can be off-putting if your property’s frontage looks barren, or worse, unkempt. This is where commercial landscaping services come in. These service providers recognize the need for a green, polished look on a property. In today’s competitive economy, attracting a customer can be challenging. So, if a place looks nice, people will be more attracted to it and will recall it long after. After all, the adage holds true: first impressions generally stick.

Going green

Not only does it make a space look attractive, landscaping is also good for the environment. Green spaces lower the temperature and improve air quality. Strategic planting also helps reduce soil erosion. Roots of plants and trees absorb 20 times more water than tilled soil.

Marketing strategy

A lot of companies know the value of having an eco-friendly philosophy as part of their corporate social responsibility program. Marketing your company as “green” or eco-friendly can broaden the support it gets from niche communities.

Employee productivity

A 2012 Harvard Business Review article revealed that even the most trivial issues can impact an employee’s productivity. Having a green space where they can spend a few minutes to relax alleviates stress. In turn, this makes for a more productive work environment.

These are a few ways that your commercial landscape can help your business become a safer and more attractive one. But, bear in mind that keeping a green landscape isn’t for aesthetic purposes only. You should do it for the betterment of your business’ community, too.