Tag Archives: Digital Marketing

Ideas for Effective Email Marketing.

Concept shot of a business man sending emails

Concept shot of a business man sending emailsThere are three major types of emails that you can send to your clients. They include transactional emails, marketing emails, and operational emails. Regardless of the mail type that you choose, always identify your goal and structure your message and strategy around that. Here are ideas from experts at Vonazon to help you achieve your goals.

1. Build a comprehensive subscriber list.

You may already have collected a list of emails for your clients and prospects. However, you should always work on building the list. The fastest and most effective way to do this is through creating a subscription option on your website and blog articles. This way, people who are reading your blogs and perusing your website will have access to more content from you.

2. Design your content to talk to the audience and not a large group of people

The reason the old direct mail system failed was due to lack of engagement from the audience. Therefore, you have to have the right content and engage your clients in a conversation and not just throw information at them. As such, you must have a great subject heading, a distinctive and entertaining voice, as well as tailored content to the particular person. 

3. Ensure your emails do not land in spam.

If your well thought and carefully crafted emails are directly sent to spam, then they will never see the light of day, and you should never expect results. The most basic way to ensure that this does not happen is by sending emails to clients who have subscribed to your emails. Additionally, avoid spam filters by staying away from things such as writing your emails in all caps, inserting too many questions or exclamation marks as well as using hyperbolic phrases such as “Grab now before you are late!!!!!”.

Sometimes email marketing can prove such a hard nut to crack on your own. When this happens, look for an agency that provides email marketing support. The experience and expertise that they have will see your email marketing strategy work.

5 Ways Digital Technology Can Help Your Business

Digital Marketing Services in Toronto Are you still unsure how digital technologies and marketing can help your business grow? Here are five ways on how they can help your business expand and generate more customers.

1. Provide real-time solutions.

Digital marketing and technologies can help you provide solutions to consumer complaints in real-time, says WebSuitable. Apart from having more ways to reach customers, the latter also have new ways to reach you. It’s two-way street and a win-win situation for both.

2. Be present in local, online directories.

Today’s customers now begin their purchase process with an online search. If you don’t have a website or any social media accounts, you’re missing on the chance to be present at the exact time a potential customer is looking for you. You can also capture customers by being present in local, online directories.

3. Be social in social media.

Social media marketing is all about engagement. You need to create and sustain conversations with your online followers. But make sure whatever your post on social media is linked to more information on your website. Don’t just focus on Facebook. You need to be present on other platforms too, such as Twitter, Instagram, YouTube and Snapchat.

4. Use SEO to generate leads.

Optimize your website and pages so they rank high in search engine pages. This will help you generate leads and stay visible to both would-be consumers and existing customers.

5. Mobile solutions and e-commerce.

Use digital technology to reach your customers wherever they are, even when in transit. Mobile solutions are very useful for people on the go. With e-commerce, for instance, customers can book and pay for their hotels anytime, anywhere.

Digital technology is evolving year after year. Business is afforded more tools that can help them generate and retain customers in this digital age. If you’re new to digital marketing, you can hire digital marketing services in Toronto and Ontario to get started.

Put Your Business on the Web: What’s Your Digital Marketing Campaign?

Applying digital marketing in your businessThe world continues to shift from analogue to digital and as there are now more people consuming digital content instead of traditional ones, it’s imperative that your business adapts to the new status quo. When it comes to marketing your business, it’s rather obvious that digital is the way to go.

Apart from taking advantage of a platform that’s being used by everyone in the entire world, marketing your business through the digital hemisphere is actually easier than the traditional methods. If this is your first time setting up your business on the web, you need to ask yourself: what’s your digital marketing campaign?

Digital Marketing

Your digital marketing campaign needs to take full advantage of the breadth of capabilities the world wide web boasts as a marketing platform. After all, you will be competing with other businesses on the web.

Many full-service digital marketing agencies note that the best way to start your digital marketing campaign is to first establish your business’ authority in your niche. The way to do this takes several forms; below are just a few of them:

  • Optimizing the content of your website to help it rank up on search engines
  • Utilizing strategic keywords in both on- and off-page content
  • Press releases and newsletters reporting about your business and what it does
  • Blog posts

Search engine optimization (SEO) is arguably the most important method and is usually a business’ starting point when it comes to creating a full-fledged marketing campaign for their business. It is essentially how you will determine your business’ niche on the web, and ensure that it dominates in said niche – beating out your competitors.

Getting Started

Marketing your business in the digital realm is important, but how do you exactly get started? Once you’ve determined what kind of niche you want your business to take advantage of, you need to do several things. These include:

  • Setting up a website: Your website is your business’ ‘face’ on the Internet. Without it, your target audience won’t have anywhere to go to. Before you create and optimize content, make sure you have a website first.
  • Choose your marketing platform: There are many ways to promote your business and attract your target audience. The main three platforms on the web are the aforementioned SEO, social media marketing, and pay-per-click. Ideally, you should only choose one when you’re starting out; using SEO is arguably the simplest and should be the first step before you use the other, more complex marketing platforms.
  • After determining the kind of marketing platform for your campaign, you need to start reading up on the marketing metrics. Thinks like conversion rates, visitor analytics, and revenue per keyword may seem difficult to understand at the start, but knowing these three things will help you monitor your campaign and ensure its success.

Once you’ve gone through these first three steps, all you really need to do is to monitor your marketing campaign – making tweaks along the way as you begin setting a foothold in your field.

Traditional marketing methods are a thing of the past, and as digital media forms continue to replace them, it’s imperative that you begin formulating your own digital marketing campaign. It’s not just to get along with the times – it’s essential that you utilize it so that you can attract more customers to your business and carve your own niche on the market.

5 Effective Tricks to Improve Your Site’s Ranking

Website RankingTo succeed at search engine optimisation (SEO), it is necessary to avoid the bad practices and start with the good ones. In fulfilling this goal, you must understand that eliminating ineffective techniques should be first. Here are other ways you may improve the ranking of your website.

1. Better Keyword Approach

Without any proper keyword to target, it’ll be hard for you to start working on a campaign. Keywords technically set the stage for your business and it is where it all begins. You may start by inputting generic keywords and from there, try to be more specific based on your company’s products or services.

2. Stay Original

In SEO, duplicate content is a taboo. What Google wants to see in your website is high-quality content, which can direct users to a result page that is highly relevant to their search. Avoid republishing or copy-pasting articles that are originally from other sites, even snippets without giving proper credit. This can greatly affect the ranking of your website, as well as the reputation of your business.

3. Make it User-Friendly

If you want to drive traffic and generate more conversion, you might consider optimising your website first. This means you need to work on the overall structure and accessibility of your page. A fully navigable site creates a better browsing experience to users. It also makes it easy to find information about your products and services.

4. Keep it Natural

Viper Online Marketing and other SEO experts agree that too many keywords can make your page look pushy. Instead, focus on making it valuable to your potential customers and readers. This way, you’ll have a higher chance to rank and get a better position in the search results pages (SERPs).

5. Mind Your Meta

Meta data provides of what your site is about. That’s why it is important to come up with a catchy statement to encourage users to visit your site. While this might not influence the position of your campaign directly, the title tag and meta description are useful in terms of making people interested in what you can offer.

Starting an SEO campaign might seem complicated, especially if you don’t know how to do it right. It can be a bit confusing at first, but once you understand the basic principles behind SEO, you can see the potential results for your business.

All Smart Business Owners Digitise Their Ad Campaigns

Businessman Using LaptopDigital advertising has the same goals as print advertising. The main difference between the two is the platforms they use and the results they deliver. When you digitise your ad campaigns, you use all available electronic media means. And because you use web-based tools, you see results in real time, allowing you to analyse each of your campaigns right away and make the necessary changes or improvements.

To better understand why smart business owners in Melbourne put serious importance in their digital advertising efforts, here are some of their reasons:

To identify the direction of their business

A lot of companies that have not yet incorporated digital strategies to their campaigns often do not have a clear understanding of what web-based advertising can help them achieve. When you start utilising web-based platforms, such as a website, social media accounts, and mobile apps, you can increase your reach of prospective consumers, which translates to a greater number of potential paying customers.

To secure their market share

The number of Australians who use the Internet continues to grow. According to marketing experts, 73% of all web users use the Internet for reading reviews, comments, testimonials, and discussions about products and services.

From this number alone, you can already see the importance of a digital advertising agency and an online marketing platform. You want to gain a huge chunk of this percentage and secure it as your market share.

To establish a powerful online value

Ensuring that consumers recognise, value, recall and see you as a credible business is one of your top priorities. Digital advertising can make this happen, as long as your strategies inform people that you can give them what they need and want.

Create a properly defined value proposition in your campaigns that will give your business the online authority it needs not only to garner consumer attention but also to transform them into paying customers.

How Long Does it Take for SEO to Work?

SEO in Australia

SEO in Australia Everything in the world of search engine optimisation takes time. It can be safe to say that SEO and digital marketing in general are fields unfit for impatient people. Third-party service providers have likely been asked this question many times over: “How long will it take for everything to work?” The problem is, it’s not easy to come up with a definite time frame since the field is constantly changing (and strategies have to adapt to changes in real time. It is possible, however, to make educated guesses.

Business2Community.com contributor Justin Herring provides a good and simple explanation. According to him, any trustworthy estimate is due to in-depth research, and that the more of the latter is done, the more reliable the estimate will be. Any SEO ‘professional’ which responds with an exact estimated figure right off the bat (say, ‘6 months, at minimum’) likely has no idea what he’s doing.

DMB.com.au shares more information below:

Pitting the Old Versus the New

Back in the day, the strategy was simple: identify your so-called ‘golden keywords’ (those which are the most relevant to your business), and you’re set. Those keywords are supposed to do all the hard lifting for you, and such a practice didn’t make SEO very competitive.

Today, it’s an entirely different story. SEO nowadays is driven by ‘natural’ language search. By this, it means that people search for things online type words as if they’re asking someone. Applications like Apple’s Siri or Google’s Google Now are making these searches increasingly more common, by letting people ‘speak’ to the search engines. In addition, web users are also putting more detail into their typed searches than before, in a bid to find what they’re looking for faster.

The Present Situation Is What’s Fueling the Fire

For now, forget SEO’s past: it’s its present that’s in the driver’s seat. As stated earlier, SEO in the old days was as easy as this: pick keywords > put them everywhere > get results. The way that online search tech evolved is making it far more difficult for engines to discern which results are worth a top ranking. As for rankings, they don’t matter in a literal sense anymore. Whenever several business owners ask about how long it’ll take for SEO to work, they mean to ask how long it’ll be until their sites rank. It doesn’t work like that anymore. Rankings are now considered useless until the generate actual leads and/or sales. This is called focusing on outcomes, and not outputs.

SEO strategies do not need a specific amount of time for them to produce results. Rather, they need as much time as possible. It may take months or even years for outcomes to materialise, but in the end, SEO doesn’t and will never work after mere days. And by that time, the rewards will be worth the wait.