Tag Archives: marketing

The Millennial Mindset: Marketing Your Hotel to Young Travelers

Millennials taking a selfieMillennials are constantly reshaping the business world, including the hospitality industry. Travel, in particular, has become a top priority for this generation, even beating home ownership and marriage. At some point as a hotelier, you may have perceived this generation (with its many often demanding nuances and attitudes towards traveling) as a threat to your business.

But, it is undeniable that Generation Y-ers represent a big percentage of the industry, and could mean endless opportunities for your business. It only takes getting into the mind of Millennials and knowing what they want so you can better cater to their needs.

What Millennials Want

No matter how long your hotel has been in business, it will not survive if the beds are cold and empty. Contrary to popular belief, Millennials do spend money on the many luxuries of travel. In fact, they are expected to spend over $1.4 trillion on travel each year by 2020.

Studies reveal that Millennials prefer culture over convenience and tend to seek authentic experiences over touristy ones. To set your hotel apart and get ahead of your competitors, all you need to do is provide such opportunities for your young guests.

Reinventing Your Brand

To attract Millennials to your hotel, you don’t need to transform it into a hostel. It is the concept that you should pay more attention to. What hostels provide is the freedom to explore and interact with fellow wanderers.

Reinventing your brand could just mean connecting this generation of adventurers with the best hole-in-the-wall eateries and artisanal shops in the area, or arranging group tours to unique local destinations and off-the-grid activities. Even the biggest names in the industry, including the Hilton group, have hopped on board with its new line of hostel-like hostels specially designed for no-frills travelers.

Marketing to Millennials

As the tourism industry becomes more saturated, you can expect the competition to be much tighter. You should take advantage of the many modern platforms for marketing your brand. Online hotel marketing experts at peak14media.com suggest leveraging social media to directly reach Millennial travelers.

Hotels need to fill their beds and to continue to do so in the coming years, they must meet the increasing demands made by these thrill-seeking cultural travelers. Millennials will soon change the face of travel, and the business sector would do well to learn to adapt to these changes.

Hotel Marketing: 3 Effective Ways to do so in the Modern World

Holiday Reservation Website Interface ConceptThe rise of budget airlines by private companies around the world has made it easier for an average Joe to travel to different places. Unsurprisingly, this has also led to the increasing competition in other industries like board and lodging.

Luckily, however, traditional types of accommodation like hotels and motels are still in business. But, the need to be able to cope with this fast changing world to remain an influential actor in the market.

Ways to effectively market your hotel in the modern era:

Invest in your website

Your hotel website should have a functional and user-friendly web design. Aside from helping people book easily, Peak 14 Media suggests that your website is your most viable marketing tool because you can include everything you want people to know about your business sin your site. There are tons of other elements (i.e. theme, pictures, font, etc.) you need to take into consideration to have an effective website. Therefore, it would be advisable to invest in a good web designer to help you get the job done right.

Utilize social media

Almost everything has a social media page because it is one of the most efficient ways to reach people. Make it an avenue to answer queries and interact with people, think prompt customer service. Social media is also a great tool to show people what to expect from your hotel through the reviews and comments section.

Have mobile presence

People use their smartphone more than they use their computers. More and more business are branching into the mobile industry to reach more people. This is usually done through apps or mobile web designs. Make it easier for your customers to reach you; increase your chances of getting known and getting booked.

The rise of online presence has indeed made it more competitive for different industries to make it big in their respective fields. The good news, however, is there are numerous ways to step-up the game. You just need to know how and when to do it.

Beyond Algorithms: Soft Skills for Successful SEO Strategies

seo australia

seo australiaCliché as it sounds, it is a fact: SEO continues to evolve before our very eyes.

Currently, sites are at the mercy of Google, who continually adjusts its algorithms countless times each day. Any major change is sure to end up on national headlines and affect industries with strategy shifts.

Experts say that the best response to adjust with SEO’s changing nature is by learning the newest skills. It pays to know more about that new update or algorithm, they say. But there is another answer and it is more than technical: it is also about the soft skills.

Defining Soft Skills

Searcheningejournal.com defined soft skills as, “Personal attributes that enable someone to interact effectively and harmoniously with other people.” In other words, these skills are the personal characteristics of an SEO strategy, which also translates their effectiveness in interacting within a professional environment.

Soft skills, unlike their harder counterparts, do not focus on the data-driven qualities of SEO. It prioritises on people: their behaviour and other interpersonal situations.

Why they Matter in the SEO World

Technical skills enable your SEO strategies to function well but soft skills get the job done. Your techniques will not work well unless you consider the people first.

According to Decoymarketing.com.au, a seasoned SEO specialist, being all-around in the field does wonders for your SEO strategies. With soft skills, you get to coordinate well with the different departments involved. It also paves the way towards better adaptation—a must-have to survive the changing nature of SEO.

Soft skills, such as persuasion, teach you how to encourage clients to say yes to your offers. Once you master this, nothing can stop your brand from succeeding towards the top.

The Bottom Line

Each SEO technique is unique on its own. Set yourself apart from others by balancing your practices of soft and hard skills. After all, too much of soft or hard might jeopardise your chances of winning the branding game.

As you assess the capability of your skills set, you will see the huge variety available. Whatever your approach is, make sure you strike a balance and never forget—it pays to be soft once and while.

3 Important Factors You Need in Your Social Media Marketing

social media

social mediaSocial media marketing is a very important part of any online marketing campaign because Internet users spend most of their time browsing social media sites. If you want your campaigns to be as effective as possible, you need to start keeping up with the latest social media trends.

Here are some of the things you must have to achieve that.

Rich Visuals and Videos

Over the years, image-driven social media platforms like Instagram and Pinterest have skyrocketed in popularity. This is because most people are visual creatures stimulated by attractive and colorful graphics. Facebook videos have also gained popularity because it’s easy to upload and view them even on mobile gadgets. Therefore, having great visual and attention-grabbing videos are a must.

Niche Audience

People use social media sites to find and join communities and groups that have the same interests as they do. Your chosen digital marketing agency in MN, PR Caffeine professes, should know that finding your niche is important to increase the chances of turning leads into customers.

News feeds are crowded, but you can stand out from the competition if you focus on a certain type of audience that actually wants what you’re offering. Make your posts as authentic and interesting as possible to your niche audience and they will surely grow in numbers and build a loyalty to your brand.

Passionate Influencers

People follow influencers on social media sites. Partner with the right influencers that can promote your products and advance your business. People look up to and imitate these influencers, so work with someone in the specific niche that you’re targeting. If you own a restaurant, work with a popular food blogger. If you own a clothing line, work with a fashion and lifestyle blogger.

These three strategies are important to make your social media campaign more effective and engaging. Launch various campaigns and stick with what works best for you.